News articles

04 June, 2007	Campaign Hanuman traces the growth path
04 June, 2007	Campaign Targeting the mall rats
03 June, 2007	Business Today, The Grate Outdoor Hunt
28 May, 2007	VJIVE NETWORKS plans to take the ROI route for growth
12 Apr, 2007	VJIVE Networks appoints Nakul Patel as Sr. VP, network development
1 Apr, 2007	Innovative Services is the key of success
21 Mar, 2007	Subhiksha joins hands with Vjive network
7 Mar, 2007	VJIVE Networks ropes in Chandni Jafri as senior VP media services
04 Oct, 2006	A measure of Success - TIMES NEWS NETWORK
28 Aug, 2006	vJive Network on expansion spree, to install 1,000 plasma screens by year end - Exchange4Media
December 22, 2006
vJive receives investment from Matrix Partners India to accelerate roll out of India’s Largest Out-of-Home Media Network ~ Matrix invests Rs. 20 crore as first phase of Rs. 100 crore rollout plan ~ Mumbai, December 22nd, 2006: vJive -India’s first and largest broadband out-of-home media & digital signage network has received an initial tranche of Rs. 20 crore from Matrix Partners India (MPI) as part of an overall Rs. 100 crore investment plan. MPI is India’s first consumer services risk capital fund and focuses on early to growth stage businesses in the Internet, mobile, financial services, media & entertainment, food & beverage, hospitality, healthcare, travel & leisure sectors. MPI co-founded by Avnish Bajaj & Rishi Navani with Matrix Partners US, strives to be the trusted partner providing risk capital to build market leading consumer services companies. With this investment, Avnish Bajaj has joined the Board of Directors of DMI. Commenting on the occasion, Rajesh Jog, Co–Founder & Chief Executive Officer, vJive said, “We are delighted to partner with Matrix India for our funding & this financial backing will further accelerate our expansion plans for vJive. We are currently deploying 2,000 digital screens as part of our network and will be scaling this network to 100,000 screens in the next few years. We have invested significantly over the last 2 years in building the best, cheapest and most scalable technology for this network and our roster of top tier advertising clients and distribution partners speaks for itself.” Avnish Bajaj, Founding Managing Director, Matrix Partners India, said, “vJive is addressing a significant market opportunity and has the largest network of OOH digital signages under deployment. In a fragmented OOH market with lots of noise and business plans, we strongly believe that vJive’s technology for providing customized marketing solutions to its network of advertisers is a significant differentiator. We are tremendously excited about partnering with vJive and their team.” With 2,000 screens currently under deployment in Retail Outlets, Malls and Public Places, vJive is rearing to go in a major expansion mode to build on its lead as the largest Digital Broadband OOH network. vJive’s network of distribution partners, coupled with it’s best-of-breed technology, provides a potent marketing solution for advertisers looking to target the right audience with precision. About Matrix Partners India Matrix Partners India, co-founded by Avnish Bajaj & Rishi Navani along with Matrix Partners US, is focused on being the trusted partner in providing risk capital to build market leading consumer services companies. Matrix Partners India invests $10 million +over multiple rounds with an initial investment ranging from $500K to $10 million in consumer services businesses targeting the Indian market in the Internet, mobile, financial services, hospitality, food & beverage, media & entertainment, healthcare, travel etc. sectors. The fund's investors include leading US university endowments & family foundations. Further information is also available at http://www.matrixpartners.in About vJive vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.in For more information please contact: Supriya Sonde Vaishnavi Corporate Communications +91 98670 35854 ssonde@vccpl.com
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October 04, 2006
A measure of success Selling airtime on in-store TV is a strategy that retailers in India will have to fine tune. Aspects like advertising slot duration and measurement techniques will have to be put in place to convince marketers on the efficacy of this medium.  “In any new media, players can flirt with it for sometime. But going ahead, measurement issues will come up, as that’s what marketers will demand,” says GroupM’s Jayaram. Here, tools like shopper observations, RFIDs and in-store cameras will have to complement in-store TV for better measurability.  Rajesh Jog, co-founder of vJive Network, a technology solutions company that has rolled out screens across Fame Adlabs’ multiplex network, says that from the conventional 30-seconds slots, advertising on in-store TV will move towards 10-second slots.  DMI, which is looking to have retailers hop onto its network, will be marketing the airtime to interested brands. “The slots sell for around Rs 3 per 10 seconds, and there will be flexibility of brands buying across the network for specific duration, screens and locations,” explains Jog.  While retailers like Barista and Shoppers’ Stop are looking to balance between selling airtime themselves as well as outsourcing it to a third party, they admit that a lot of it will be by trial-and-error. “Initially we will have to be competitive and will have to convince everyone over a period of time,” says Agrawal of Pantaloon.  Adds Shrikhande of Shoppers’ Stop: “The rate card has to support the sales potential. It is too early to say whether rate is right or not.” Industry observers say that retailers may be tempted to go the whole hog by approaching brands directly to market in-store TV. That has its own risks.  “Retailers can adopt a blanket bombing approach. But questions like how you price the slots and what the justification of the pricing will have to be answered. Retailers will have to get science into an unorganized space,” believes Jayaram.  Jog says along with their own audits and measurement, DMI insists that retailers share their own data on customer behavior and purchase data. “Insight is critical for us not only to customize content, but also market the medium to brands,” he explains.
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August 28, 2006
vJive Network on expansion spree, to install 1,000 plasma screens by year end

Outdoor advertising company vJive Network, which developed exclusive technology to address digital signage space in the Indian retail environment, is on an expansion spree. Having placed around 20 42-inch plasma screens in all Fame Cinemas in Mumbai, DMI is now planning to install around 250 screens in the next couple of months and increase it to 1,000 by the year-end. 

The 250 screens will be installed at various malls and multiplexes. Company has selected places such as Delhi-NCR, Greater Mumbai, and Gujarat as the key places. However, Bangalore, Chennai and Kolkata are also being looked at. 

DMI uses the vJive model as a marketing communications tool as it displays the brand message at precisely the right moment – when the consumer is in a store, actively engaged in the process of purchasing a product. 

The screens used by the company display a combination of value added content ranging from news, current affairs to entertainment, besides showcasing advertising too. These screens are effective in public spaces such as malls and multiplexes and also within the aisles of the multi-brand department stores. 

Sharing his views on the medium, Rajesh Jog, Co-Founder and Director, DMI, said, “The effectiveness of the medium is due to the fact that the screens are installed at retail locations where customers are inclined towards making purchase decisions. Research has shown that over 70 per cent of purchase decisions are made within the retail environment. So, our network acts as an enabler and helps brands connect with their customers at the right time and at the right place.” 

“India is a fantastic market from a media innovation perspective. We have found all our founder advertisers to be very supportive of this new medium and we think that the market is extremely adaptive and supportive of new media. In countries, where the adoption rates for new media (Internet) were slower, we find that our customers, having had the advantage of many years of global experience on this narrowcast medium are much more willing to experiment,” added Jog. 

Elaborating more on the growth plans, Jog said, “We are looking to grow very aggressively in all of South Asia, including India. Internationally, we are entering into a joint venture with a leading media company in Dubai for our expansion into the Middle East. In India, we are also looking at all growth markets, including Tier II and Tier III cities. Fame Cinemas have been a fantastic start for us. We are considering several proposals from other leading multiplex operators as well as retailers, mall management companies as well as hotel and restaurant chains.

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                                                                                               April 18, 2006

vJive to Launch SmartScreenTM in Q4 2006
Company to launch next generation screen technology adopting MPEG’s H.264 standard running on Linux

Mumbai – April 18, 2006 -- vJive, a digital out-of-home media network and a strategic business unit of vJive Network, today announced the launch of its SmartScreenTM technology. The company has developed an advanced media player based on MPEG’s H.264/AVC encoding standard running on a Linux Operating System.

“MPEG has done an outstanding job of defining the new H.264 standard. This will result in near-HDTV resolution and picture sharpness. Images will be far brighter and sharper and will result in great communications for all our advertiser customers.” said Mohit Patel, Co-Founder of vJive Network. “The use of such cutting edge technologies within our network will ensure our growth into the next generation of OOH media. 

Over the broad band network the H.264 standard allows for very high levels of compression while retaining picture quality and is capable of encoding HD TV resolutions supporting 1920x1080 resolutions. Thus advertisers have the option to show their commercials in true HD formats. 

About vJive

vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.net

About MPEG/H.264

Moving Picture Experts Group (MPEG) is a working group of ISO/IEC in charge of the development of standards for coded representation of digital audio and video. 

MPEG committees are open to experts duly accredited by an appropriate National Standards Body. On average a meeting is attended by more than 300 experts representing more than 200 companies spanning all industry domains with a stake in digital audio, video and multimedia. On average more than 20 countries are represented at any meeting.
Established in 1988, the group has produced MPEG-1, the standard on which such products as Video CD and MP3 are based, MPEG-2, the standard on which such products as Digital Television set top boxes and DVD are based, MPEG-4, the standard for multimedia for the fixed and mobile web, MPEG-7, the standard for description and search of audio and visual content and MPEG-21, the Multimedia Framework.

H.264/MPEG 4 is a digital video codec standard which is noted for achieving very high data compression

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For further information, please contact:

vJive
Mohit Patel
+91 22 2600 8606
+91 98922 88802
mohit@vjive.net

MPEG/ISO
ISO Central Secretariat
Geneva, Switzerland
+41 22 749 01 11

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July 15, 2006

vJive Installs Country’s First Digital Out-of-Home Network
Company makes it’s presence felt at Fame Multiplexes


Mumbai – July 15, 2006 -- vJive, a digital out-of-home media network and a strategic business unit of vJive Network, today announced the successful installation of its unique internet based digital out-of-home network at Mumbai-based Fame chain of cinemas.

The installation covers a total of 20 screens at the Fame Adlabs multiplex as well as the Fame cinemas at Inorbit Mall, Malad and Raghuleela Mall, Kandivali.

“We are very pleased with the outcome of this installation as it involved some unique networking challenges including the use of mixed display technologies as well as cabled and Wi-Fi networking.” said Rajesh Jog, Co-Founder of vJive Network. “We look forward to partnering Fame Cinemas in their national roll out. Our installations are already providing cinema goers with an enhanced experience at the box office as well as the concession areas within the multiplexes.”

“The vJive system is an outstanding engineering achievement and we are already seeing enhanced levels of satisfaction amongst our customers after seeing the screens. Local advertisers too are finding this to be a very attractive medium.” said Shravan Shroff, Managing Director of Fame Cinemas.

vJive pioneered the digital out-of-home media business and has ambitious growth plans to build own and operate such networks in a wide variety of high traffic locations such as organized retailers, malls, multiplexes, bars & restaurants. In addition, the company’s solutions are being tested at a wide variety of transportation locations such as airports, bus depots and railway stations.


About vJive

vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.net



About Fame Cinemas

Fame Cinemas is a division of Shringar Cinemas Limited, listed on the Bombay Stock Exchange and National Stock Exchange has set new standards in theater content, service and film viewing experience. Shringar operates a chain of multiplex cinemas under the brand Fame Cinemas. After launching in 2002 with FAME Adlabs, the company has witnessed rapid growth in Malad, Nashik, Kandivali, Kolkata and Pimpri (Pune). The latest addition is the new six-screen multiplex in Surat. Shringar Cinemas Ltd is today growing at a rapid pace with 8 new FAME properties within the next 12 months in Thane, Dadar, Ghatkopar, Chandigarh, Aurangabad, Hyderabad and Kolkata. For more information, please visit http://www.famecinemas.com

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For further information, please contact:

vJive
Rajesh Jog
+91 22 2600 8606
+91 98202 33472
rjog@vjive.net

September 06, 2005

vJive Enlivens Bacardi’s Night of the Adeaters
vJive Network VideoSurferTM was launched at the Bacardi sponsored “Night of the Adeaters”

Mumbai – September 5, 2005 -- vJive, a digital out-of-home media network and a strategic business unit of vJive Network, today announced the launch of its vJive VideoSurferTM digital music video kiosk. At the world-trotting Night of the Adeaters event, the vJive VideoSurfer was a major attraction with the patrons who came to see the world’s zaniest advertisements served up at the NCPA.

“We are very honoured to be associated with a world event of this kind. It underscores our commitment to the advertising industry worldwide.” said Rajesh Jog, Co-Founder of vJive Network “We look forward to partnering with Bacardi at future events and roll-outs across platforms.”

“The VideoSurfer was a huge hit at the event. We think very highly of the power of this technology to bring brands and consumers together on a fun platform. We are extremely excited about the VideoSurfer and the possibilities are endless.” said Deepak Bedi, VP, Marketing at Bacardi. “In particular, we look forward to partnering with vJive at future Bacardi events.”

Hosted by the irrepressible Cyrus Broacha, the Night of the Adeaters was an ethereal nocturnal experience featuring fabulous international advertising, interactive discussions coupled with refreshing cool international Latin-house Bacardi Blast mixology beats. 

About vJive

vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.net


About Bacardi

According to family lore, it originated in 1862 when Don Facundo’s wife, Dons Amelia Lucia Victoria Moreeu, suggested employing the Bat as the trademark for their new rum. The Bacardi Bat Device, appears on every label of every product carrying the Bacardi family name.

Today, the Bacardi Bat is a welcome character in more than 170 countries around the world where Bacardi rum is enjoyed. Clearly, Don Facundo’s exclusive formula, proprietary charcoal-mellowing, and aging processes give Bacardi rum its superior quality and premium smoothness. But with the Bat as the trademark, the rums have continued to raise the Company’s fortunes to new heights.

Bacardi-Martini India Ltd., started its operations in 1996. Over the years the company has not only implemented latest state-of-the-art technology, but also integrated vertically to give itself an edge over its competitors. Bacardi-Martini India Ltd., today stands as a pioneer in the field of agro products exports. For more information please visit http://www.bacardi.com


About The Night of the Adeaters

Initiated in 1981 in Paris by Frenchman Jean Marie Boursicot as a means to share his passion for ad films, Night of the Adeaters – with an archive of over 700,000 films, has grown into advertising’s most endeared festival. Bacardi Blast took the initiative to premiere this festival in India’s advertising capital – Mumbai, on September 9th 2005 at the NCPA. For more information please visit http://www.adeater.com

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For further information, please contact:

vJive
Rajesh Jog
+91 22 2600 8606
+91 98202 33472
rjog@vjive.net


Bacardi
Deepak Bedi
+919820424474
dbedi@bacardi.com

The Night of the Adeaters
Jean Marie Boursicot
+41 (0)32 465 1070 
publivores@adeaters.fr

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April 01, 2004

vJive Gets Seed Capital From Waygate Capital
Company to launch vJive VideoSurferTM and other Digital Marketing Solutions

Mumbai – April 1, 2004 -- vJive Network, today announced that it had received initial funding from Waygate Capital India. The Company is expected to use the unique mix of capital and management services from Waygate Capital to launch a portfolio of digital, interactive retail marketing networks.

“We are looking to deploy exciting Internet technologies to bring retail marketing solutions to the advertising community. Our proposed network will employ a mix of Internet, Gaming and Video technologies that are state-of-the-art anywhere in the world.” said Mohit Patel, Co-Founder of vJive Network. “Rajesh has had a fantastic track record in nurturing entrepreneurs and we look forward to his management expertise in guiding us towards the future.”

“We are ecstatic about the future of such networks bringing the consumer in direct touch with advertisers at the Point-of-Purchase. Mohit and his team have demonstrated an innate sense of knowledge of the emerging retail environment and we value this.” said Rajesh Jog, Managing Director of Waygate Capital India.


About vJive

vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network driving the future of advertising. Our nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. The company is headquartered in Mumbai, India. For more information about the company, please visit http://www.vjive.net


About Waygate Capital India (P) Ltd

Waygate Capital India is a pioneering technology, media and entertainment investment banking and private equity company based in Mumbai.

The company, founded by Rajesh Jog in 1994, focuses on the Information Technology, Media, Entertainment, Retail and Education industries. Its network of employees and affiliates operate across North America, Europe and Asia.

The company offers corporate advisory services including M&A, investment banking, private equity, venture capital, restructuring and reorganization.

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For further information, please contact:

Mohit Patel
+91 22 2600 8606
+91 9892 288802
mohit@vjive.net

Rajesh Jog
+91 22 2600 8606
+91 98202 33472
rjog@waygatecapital.com

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March 07, 2007

vJive appoints Chandni Jafri as SVP - Media Services


Mumbai, March 7 2007: vJive, India’s first and largest broadband out-of-home media & digital signage network today announced the appointment of Ms. Chandni Jafri as Senior Vice President, Media Services. The appointment is the latest addition to the company's senior executive team. She will be based in Mumbai and will report to Mr. Rajesh Jog, CEO.

As SVP, Media Services, Ms. Jafri will be responsible for developing vJive’s media strategy and driving revenue growth. Moreover, she will determine the profitability of company projects across several media verticals through appropriate research. She will also play a crucial role in making strategic public relations and marketing decisions for vJive.

Commenting on the appointment, Mr. Rajesh Jog, Chief Executive Officer, vJive said, “I am delighted to add someone of Chandni’s competence to our team. Chandni brings with her vast experience in media services. Based on her background, I am confident that her knowledge and determination will help drive our business to greater heights.”

Said Ms. Chandni Jafri, Senior Vice President, Media Services, “vJive is uniquely placed to address India’s fast-growing out-of-home digital signage market. Having laid strong foundations, vJive has become the market leader within a short span of time. I foresee exciting times ahead and look forward to making significant contributions to the team.”

Preceding vJive, Ms. Jafri was VP, SAARC, Visage–Getty Images where she was responsible for business planning, market research and strategic alliances with offline & online distributors. Prior to that, Ms. Jafri worked with CNBC-TV18 as National Head - Sales & Alliances. She was also a core member of the TV18 start-up team. Previously, she has also worked with Channel 9 Broadcasting & Madison India. Ms. Jafri has a Masters in Business Administration from NMIMS, Mumbai.
About vJive
vJive is a strategic business unit of vJive Network, the digital out-of-home media & marketing network. Its nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. vJive recently received an investment from Matrix Partners India to accelerate the roll out of their out-of-home media network. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.in



For more editorial information please contact:

Aarti Jesrani
Manager - Corporate Communications
vJive
ajesrani@vjive.net
+91 98205 14144

March 19, 2007
 

Subhiksha ties up with vJive Networks to adopt high-tech media solutions, Rolls out largest deployment of digital media in the country

Mumbai, March 19, 2007: vJive Networks, India’s first and largest broadband out-of-home media & digital signage network today announced that Subhiksha will deploy the company’s integrated out-of-home media solutions for their retail stores across India. This will be the country’s single largest digital signage deployment.
Subhiksha is one of India’s largest retail chains with over 650 stores spread across 30 cities. The company has set in motion a nationwide expansion spree to elevate the store count to 1000 by December 2007. The retail chain already has an enormous presence in Chennai, Ahemadabad, Bangalore, Hyderabad, Mumbai, Pune and Delhi amongst several other smaller cities.
As per the terms of the agreement, vJive will equip each Subhiksha store with cutting-edge audio-visual banners that will constantly display valuable advertorial content to shoppers. vJive’s internet based media streaming engine will transport advertorial content in real time to digital screens across stores. Implementation for the 650 active stores will be carried out in two phases. Subsequently, vJive will work in conjunction with Subhiksha for additional nationwide store roll outs.
Elaborating on the alliance, Mr.Mohit Khattar, President-Marketing, Subhiksha said, “Subhiksha’s association with vJive is in keeping with our sustained effort to offer better value to our customers. Through this association, we will use cutting edge technology to offer relevant and engaging point of sale content to our customers & enable them to make more informed choices.”
Mr. Rajesh Jog, CEO, vJive Networks added, “Subhiksha has taken a brilliant futuristic marketing stance. We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha. vJive’s enhanced network will compliment Subhiksha’s value driven approach.”
About Subhiksha
Subhiksha is India’s largest discount retail chain. Subhiksha is operational in 4 business verticals: Groceries, FMCG products, Pharmaceuticals and telecom products It focuses on the concept of constant sustainable low pricing so that regular customers will see the same low prices month after month (blow MRP) and be able to buy with the assurance that on any given basket of household goods Subhiksha has a pan India presence with over 650 stores in various cities and towns of the country.



About vJive Networks
vJive Networks is a strategic business unit of vJive Network, the digital out-of-home media & marketing company. Its nationwide team delivers digital marketing solutions with quantifiable results by connecting businesses with customers throughout India through Point-of-Purchase advertising solutions and emerging applications. vJive recently received an investment from Matrix Partners India to accelerate the roll out of their out-of-home media network. The company is headquartered in Mumbai, India, with offices located in New Delhi and Bangalore. For more information about the company, please visit http://www.vjive.net



For more editorial information please contact:

Aarti Jesrani
Manager - Corporate Communications
vJive
ajesrani@vjive.net
+91 98205 14144

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Julyl 15, 2006

Mumbai, July 15, 2006 -- VJIVE Networks, India’s leading Out of Home digital media company, today announced the successful installation of its unique internet based digital out-of-home network at Mumbai-based Fame chain of cinemas.

The installation covers a total of 20 screens at the Fame Adlabs multiplex as well as the Fame cinemas at Inorbit Mall, Malad and Raghuleela Mall, Kandivali.

“We are very pleased with the outcome of this installation as it involved some unique networking challenges including the use of mixed display technologies as well as cabled and Wi-Fi networking.” said Rajesh Jog, Co-Founder of Digital Music India (P) Ltd. “We look forward to partnering Fame Cinemas in their national roll out. Our installations are already providing cinema goers with an enhanced experience at the box office as well as the concession areas within the multiplexes.”

“The VJIVE Networks system is an outstanding engineering achievement and we are already seeing enhanced levels of satisfaction amongst our customers after seeing the screens. Local advertisers too are finding this to be a very attractive medium.” said Shravan Shroff, Managing Director of Fame Cinemas.

VJIVE Networks pioneered the digital out-of-home media business and has ambitious growth plans to build own and operate such networks in a wide variety of high traffic locations such as organized retailers, malls, multiplexes, bars & restaurants. In addition, the company’s solutions are being tested at a wide variety of transportation locations such as airports, bus depots and railway stations.

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December 22, 2006

Mumbai, December 22nd, 2006: VJIVE Networks -India’s leading out-of-home digital media company has received an initial tranche of Rs. 20 crore from Matrix Partners India (MPI) as part of an overall Rs. 100 crore investment plan. MPI is India’s first consumer services risk capital fund and focuses on early to growth stage businesses in the Internet, mobile, financial services, media & entertainment, food & beverage, hospitality, healthcare, travel & leisure sectors. MPI co-founded by Avnish Bajaj & Rishi Navani with Matrix Partners US, strives to be the trusted partner providing risk capital to build market leading consumer services companies. With this investment, Avnish Bajaj has joined the Board of Directors of DMI.
Commenting on the occasion, Rajesh Jog, Co–Founder & Chief Executive Officer, VJIVE Networks said, “We are delighted to partner with Matrix India for our funding & this financial backing will further accelerate our expansion plans for VJIVE Networks. We are currently deploying 2,000 digital screens as part of our network and will be scaling this network to 100,000 screens in the next few years. We have invested significantly over the last 2 years in building the best, cheapest and most scalable technology for this network and our roster of top tier advertising clients and distribution partners speaks for itself.”
Avnish Bajaj, Founding Managing Director, Matrix Partners India, said, “VJIVE Networks is addressing a significant market opportunity and has the largest network of OOH digital signage under deployment. In a fragmented OOH market with lots of noise and business plans, we strongly believe that VJIVE Networks’ technology for providing customized marketing solutions to its network of advertisers is a significant differentiator. We are tremendously excited about partnering with VJIVE Networks and their team.”
With 2,000 screens currently under deployment in Retail Outlets, Malls and Public Places, VJIVE Networks is rearing to go in a major expansion mode to build on its lead as the largest Digital Broadband OOH network. VJIVE Networks’ distribution partners, coupled with it’s best-of-breed technology, provides a potent marketing solution for advertisers looking to target the right audience with precision.
About Matrix Partners India
Matrix Partners India, co-founded by Avnish Bajaj & Rishi Navani along with Matrix Partners US, is focused on being the trusted partner in providing risk capital to build market leading consumer services companies. Matrix Partners India invests $10 million +over multiple rounds with an initial investment ranging from $500K to $10 million in consumer services businesses targeting the Indian market in the Internet, mobile, financial services, hospitality, food & beverage, media & entertainment, healthcare, travel etc. sectors. The fund's investors include leading US university endowments & family foundations. Further information is also available at http://www.matrixpartners.in

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Mumbai, March 6 2007: VJIVE Networks, India’s leading out-of-home digital media company today announced the appointment of Ms. Chandni Jafri as Senior Vice President, Media Services. The appointment is the latest addition to the company's senior executive team. She will be based in Mumbai and will report to Mr. Rajesh Jog, CEO.

As SVP, Media Services, Ms. Jafri will be responsible for developing VJIVE Networks’ media strategy and driving revenue growth. Moreover, she will determine the profitability of company projects across several media verticals through appropriate research. She will also play a crucial role in making strategic public relations and marketing decisions for the company.

Commenting on the appointment, Mr. Rajesh Jog, Chief Executive Officer, VJVIE Networks said, “I am delighted to add someone of Chandni’s competence to our team. Chandni brings with her vast experience in media services. Based on her background, I am confident that her knowledge and determination will help drive our business to greater heights.”

Said Ms. Chandni Jafri, Senior Vice President, Media Services, “VJVIE Networks is uniquely placed to address India’s fast-growing out-of-home digital signage market. Having laid strong foundations, the company has become the market leader within a short span of time. I foresee exciting times ahead and look forward to making significant contributions to the team.”

Preceding VJIVE Networks, Ms. Jafri was VP, SAARC, Visage–Getty Images where she was responsible for business planning, market research and strategic alliances with offline & online distributors. Prior to that, Ms. Jafri worked with CNBC-TV18 as National Head - Sales & Alliances. She was also a core member of the TV18 start-up team. Previously, she has also worked with Channel 9 Broadcasting & Madison India. Ms. Jafri has a Masters in Business Administration from NMIMS, Mumbai.

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Mumbai, March 19, 2007: VJIVE Networks, India’s leading out-of-home digital media company today announced that Subhiksha will deploy the company’s integrated out-of-home media solutions for their retail stores across India. This will be the country’s single largest digital signage deployment.

Subhiksha is one of India’s largest retail chains with over 650 stores spread across 30 cities. The company has set in motion a nationwide expansion spree to elevate the store count to 1000 by December 2007. The retail chain already has an enormous presence in Chennai, Ahemadabad, Bangalore, Hyderabad, Mumbai, Pune and Delhi amongst several other smaller cities.

As per the terms of the agreement, VJIVE Networks will equip each Subhiksha store with cutting-edge audio-visual banners that will constantly display valuable advertorial content to shoppers. VJVIE Networks internet based media streaming engine will transport advertorial content in real time to digital screens across stores. Implementation for the 650 active stores will be carried out in two phases. Subsequently, VJIVE Networks will work in conjunction with Subhiksha for additional nationwide store roll outs.

Elaborating on the alliance, Mr. Mohit Khattar, President-Marketing, Subhiksha said, “Subhiksha’s association with VJIVE Networks is in keeping with our sustained effort to offer better value to our customers. Through this association, we will use cutting edge technology to offer relevant and engaging point of sale content to our customers & enable them to make more informed choices.”

Mr. Rajesh Jog, CEO, VJIVE Networks added, “Subhiksha has taken a brilliant futuristic marketing stance. We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha. VJIVE Networks enhanced network will compliment Subhiksha’s value driven approach.”

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April 11, 2007

MUMBAI, April 11, 2007- VJIVE Networks, India’s leading out-of-home digital media company today announced the appointment of Mr. Nakul Patel as Senior Vice President, Network Development. Mr. Patel will operate from Mumbai and will report in to Mr. Rajesh Jog, CEO, VJIVE Networks.

As SVP - Network Development, Mr. Patel will be in charge of developing and escalating the VJIVE Network. He will pilot strategies for the company’s overall business and corporate development. Additionally, Mr. Patel will lead customer relationship management for key accounts and will be a member of the company’s executive management committee.

Mr. Rajesh Jog, Chief Executive Officer, VJIVE Networks said, “Having led a successful start-up himself, Nakul comes to us with an expanse of domain knowledge and experience. We look forward to Nakul playing a crucial role in paving our entry into new markets as we continue to implant our leadership in the out-of- home media segment.”

Mr. Nakul Patel, SVP- Network Development said, “VJIVE Networks digital media solutions are inimitably designed in keeping with global trends towards technological media advancements. I look forward to leading business development initiatives to significantly increase the company’s customer footprint over the coming years.”

Prior to VJIVE Networks, Mr. Patel was Director – Marketing & Business Development, Multi Pack Systems Pvt. Ltd where he developed & managed execution of marketing initiatives and conceptualized business & product strategies. Mr. Patel was also Founder & Managing Director of Futureach Solutions India, a company focused on providing product design and development services to software companies in the US. He has also worked withPfizer Inc. and International Paper Company in the USA. Mr. Patel has a Masters in Business Administration, Finance from Stern School of Business, New York University, New York and a Bachelors in Arts - Economics from Northwestern University, Evanston, IL

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